Narrow search
Showing 1 - 10 of 1,435
Cover Image
Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa; Phau, Ian; Polczynski, Aleksandra - In: Journal of vacation marketing : an international journal 20 (2014) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
Cover Image
The impact of brand experience on downtown success
Beckman, Eric; Kumar, Archana; Kim, Youn-kyung - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
Cover Image
Macao's nongaming entertainment, culture and city branding
Lam, Carlos Siu; Jamieson, Lynn M. - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 304-336
Persistent link: https://www.econbiz.de/10013412748
Cover Image
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç; Japutra, Arnold; Ekinci, Yuksel; … - In: Tourism analysis : an interdisciplinary tourism & … 27 (2022) 4, pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Cover Image
How can mega events and ecological orientation improve city brand attitudes?
Marin-Aguilar, Jose T.; Vila-López, Natalia - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 629-652
Persistent link: https://www.econbiz.de/10010387382
Cover Image
The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes; Borges, Ana Pinto; … - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Cover Image
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker; Füller, Johann; Koch, Giordano; Rapp, … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
Cover Image
Brand communities, fans or publics? How social media interests and brand management practices define the rules of engagement
Miliopoulou, Georgia-Zozeta - In: European Journal of Marketing 55 (2021) 12, pp. 3129-3161
Purpose This paper aims to examine brand-generated communities from the community managers’ point of view and … investigate how social media influences managerial perceptions, attitudes and practises around brand communities. Design … media. Practical implications For actual brand communities to emerge in social media, community managers should have more …
Persistent link: https://www.econbiz.de/10014724278
Cover Image
Managing brands and customer engagement in online brand communities
Wirtz, Jochen; den Ambtman, Anouk; Bloemer, Josée; … - In: Journal of Service Management 24 (2013) 3, pp. 223-244
practitioners alike are keen to understand the emergence and implications of online brand communities (OBCs). The purpose of this …
Persistent link: https://www.econbiz.de/10014894455
Cover Image
Loyalty programs and a sense of community
Rosenbaum, Mark S.; Ostrom, Amy L.; Kuntze, Ronald - In: Journal of Services Marketing 19 (2005) 4, pp. 222-233
that customers who socially interact with other customers, via participation in brand communities, often exhibit an intense …
Persistent link: https://www.econbiz.de/10014905064