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How well do AACSB, AMBA and EQUIS manage their brands?

Miles, Morgan P.; Grimmer, Martin; Franklin, Geralyn McClure - In: Marketing intelligence & planning 34 (2016) 1, pp. 99-116

Persistent link: https://www.econbiz.de/10011459207

Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment

Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Mortimer, Gary; … - In: Journal of retailing and consumer services 41 (2018), pp. 101-111

Persistent link: https://www.econbiz.de/10011808556

Using place-of-origin branding strategies to market Australian premium-niche whisky and gin products

Bucher-Edwards, Elizabeth; Grimmer, Louise; Grimmer, Martin - In: Journal of international food & agribusiness marketing 35 (2023) 2, pp. 135-153

Persistent link: https://www.econbiz.de/10014289182

Customer engagement with tourism social media brands

Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609

Persistent link: https://www.econbiz.de/10011643277

Influencer marketing : brand control, commercial orientation and post credibility

Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1805-1831

Persistent link: https://www.econbiz.de/10012424277

Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent

Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396

Persistent link: https://www.econbiz.de/10011869845

AACSB International and the management of its brand: implications for the future

White, John B.; Miles, Morgan P.; Levernier, William - In: Journal of Management Development 28 (2009) 5, pp. 407-413

Purpose – The purpose of this paper is to explore how AACSB might better position itself through brand management. Design/methodology/approach – The paper attempts to offer suggestions on a different branding strategy for AACSB Findings – The paper suggests that AACSB establishes different...

Persistent link: https://www.econbiz.de/10014882634