The aim of this paper is to analyze the factors that explain the market leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper is a case study based on a bibliographic review and in-depth interviews.The underlying hypothesis is that some...

The aim of this paper is to analyze the factors that explain the industrial leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper was a case study based on bibliographic review and on in-depth interviews. The underlying hypothesis is...

In addition to the severe health crisis, the Covid-19 pandemic provoked one of the deepest socioeconomic crises in the history of capitalism. Yet, the economic structure of each country and the strength of the welfare state, along with the ability of the diverse governments to cope with the...