Stumpf, Stephen A.; Chaudhry, Peggy E.; Perretta, Leeann - In: Journal of Business Strategy 32 (2011) 2, pp. 4-12
Purpose – To identify ways for business managers to reduce consumer complicity with counterfeit products by better aligning their actions with consumer beliefs of complicity. Design/methodology/approach – A mall intercept methodology was used to interview 54 US and 48 Brazilian business...
