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Brewery
Consumer behaviour
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Konsumentenverhalten
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USA
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United States
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Beer
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Bier
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Corporate culture
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Unternehmenskultur
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authenticity
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organizational ecology
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organizational identity
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Brauerei
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craft beer
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iconicity
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oppositional markets
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product demography
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1989 -2001
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Verhaal, J. Cameron
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Sikavica, Katarina
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Journal of management : JOM
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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ECONIS (ZBW)
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Guilty by association: product-level category stigma and audience expectations in the U.S. craft beer industry
Barlow, Matthew A.
;
Verhaal, J. Cameron
;
Hoskins, Jake D.
- In:
Journal of management : JOM
44
(
2018
)
7
,
pp. 2934-2960
Persistent link: https://www.econbiz.de/10011912589
Saved in:
2
Watered down : market growth, authenticity, and evaluation in craft beer
Pozner, Jo-Ellen
;
DeSoucey, Michaela
;
Verhaal, J. Cameron
; …
- In:
Organization studies : an international …
43
(
2022
)
3
,
pp. 321-345
Persistent link: https://www.econbiz.de/10013175671
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