In dieser überarbeiteten Fassung einer im Juni 2006 am staatswissenschaftlichen Seminar der Universität zu Köln eingereichten und von Prof. Dr. Horst M. Schellhaaß betreuten Diplomarbeit untersucht die Autorin, welche Auswirkungen die Digitalisierung auf Fernsehprogramme hat. Dazu erörtert...

This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes,...

We analyze strategic interactions between two competing distributors of an independent TV channel. Consistent with most of the relevant markets, we assume that the distributors set end-user prices while the TV channel sets advertising prices. Within this framework we show that the distributors...

The existing literature on "two-sided markets" addresses participation externalities, but so far it has neglected pecuniary externalities between competing platforms. In this paper we build a model that incorporates both externalities. In our setup differentiated platforms compete in advertising...

The existing literature on two-sided markets addresses participation externalities, but so far it has neglected pecuniary externalities between competing platforms. In this paper we build a model that incorporates both externalities. In our setup differentiated platforms compete in advertising...

In the future, a ban of pay-per-view broadcasting will arise on certain events included on national lists in each EU country as put forward in the new ''Television Without Frontiers'' Directive from the 16th of April 1997. This paper analyses theoretically the consequences of such ban when the...