This article aims at identifying major problems of Bulgarian state higher education. It provides critical analysis of government education policy and evaluation of current state of higher education institutions in Republic of Bulgaria. Analysis starts from the viewpoint that each market oriented...

The purpose of this paper is to explore the effect of brand extensions as a forerunner to brand image dilution. This determinant is discussed in the context of the sports car manufacturer Porsche in Bulgaria. Porsche has witnessed profound transformation as it has evolved from a single-product...

The purpose of this report is to assess the relationship between globalization and brand extension factors, and their influence over the image evolution of the sports car manufacturer Porsche with a practical example of the company business in Bulgaria. The study also intends to provide...

The purpose of this report is to assess the business operations of the General Motors Southeast Europe (GMSE) Representative Office in Bulgaria by putting them into the framework of contemporary economic circumstances (2008-2009) and consequently-provide strategic recommendations. Essentially,...

The chief objective of this study is to critically review the underlying concepts of different change management approaches and provide a framework for understanding their impacts on organizational reformation. The study also incorporates real life case from Bulgaria highlighting important...

There are multiple literature sources discussing the importance of knowledge management and the processes encompassing knowledge gathering and transfer of knowledge. The acknowledgement of the significance of intellectual capital at present leads to the establishment of new management practices,...

The predominant rationale of this study is to outline the chief prerequisites for the development of cruise tourism in Bulgaria. The paper not only reveals the significance of the chosen type of alternative tourism in Bulgaria, but it also examines the foremost development and demand factors...