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Bundling strategy
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Gaul, Wolfgang
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Stauss, Bernd
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Strauß, Bernd
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Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Operations research proceedings 2003 : selected papers of the International Conference on Operations Research (OR 2003), Heidelberg, September 3 - 5, 2003 ; with 51 tables
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Product bundling as a marketing application
Stauss, Bernd
;
Gaul, Wolfgang
- In:
Operations research proceedings 2003 : selected papers …
,
(pp. 221-228)
.
2004
Persistent link: https://www.econbiz.de/10002072226
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Estimating reservation prices for product bundles based on paired comparison data
Strauß, Bernd
;
Gaul, Wolfgang
- In:
Classification - the ubiquitous challenge : proceedings …
,
(pp. 577-584)
.
2005
Persistent link: https://www.econbiz.de/10003569676
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