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Bundling strategy
Marketing
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Chen, Fuzan
2
Feng, Haiyang
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2
Li, Minqiang
2
Rühlig, Ralph
2
Bharadwaj, Sundar G.
1
Bhargava, Hemant K.
1
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1
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1
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
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1
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1
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1
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1
IMA journal of management mathematics
1
Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
1
International Journal of Production Economics
1
International journal of production economics
1
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Schriftenreihe des Instituts für Allgemeine Wirtschaftsforschung der Albert-Ludwigs-Universität Freiburg i. Br
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ECONIS (ZBW)
22
RePEc
1
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1
Winning with service excellence : how companies cope with rising demand in services
Springmann, Michael
;
Reichert, Frank
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779867
Saved in:
2
Journal of business market management : jbm
Wiesbaden : Gabler, Springer Fachmedien Wiesbaden
;
…
-
1.2007 - 4.2010; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003482314
Saved in:
3
Marketing
of digital products
Koukova, Nevena T.
-
2005
Persistent link: https://www.econbiz.de/10003952925
Saved in:
4
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
5
Special issue: Project
marketing
and the
marketing
of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
Saved in:
6
HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
Frombach, Ralf
(
contributor
);
Schuh, Günther
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10009505007
Saved in:
7
Numerical investigation on mixed bundling and pricing of information products
Li, Minqiang
;
Feng, Haiyang
;
Chen, Fuzan
;
Kou, Jisong
- In:
International journal of production economics
144
(
2013
)
2
,
pp. 560-571
Persistent link: https://www.econbiz.de/10009772474
Saved in:
8
Integration-segregation decisions under general value functions : "create your own bundle - choose 1, 2 or all 3!"
Egozcue, Martín
;
Massoni, Sébastien
;
Wong, Wing Keung
; …
- In:
IMA journal of management mathematics
25
(
2014
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10010242802
Saved in:
9
Mixed bundling of two independently valued goods
Bhargava, Hemant K.
- In:
Management science : journal of the Institute for …
59
(
2013
)
9
,
pp. 2170-2185
Persistent link: https://www.econbiz.de/10010195573
Saved in:
10
Integrationsnotwendigkeiten im
Marketing
und Vertrieb bei der Transformation zum Lösungsanbieter : Ergebnisse einer empirischen Studie und Schlussfolgerungen
Bruhn, Manfred
;
Schäfer, Daniela B.
;
Schoenmüller, Verena
- In:
Integration von Produkt und Service - auf dem Weg zum …
,
(pp. 88-113)
.
2012
Persistent link: https://www.econbiz.de/10009514866
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