//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Bundling strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The "Achilles heel" of establi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bundling strategy
Consumer behaviour
12
Konsumentenverhalten
12
Preismanagement
8
Pricing strategy
8
Theorie
5
Theory
5
Experiment
4
Low-cost strategy
3
Niedrigpreisstrategie
3
Satisfaction
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Beziehungsmarketing
2
Charges
2
Conflict Management
2
Continuance Intention
2
Garantie
2
Gebühr
2
Interactivity
2
Leistungsbündel
2
Online retailing
2
Online-Handel
2
Partitioned prices
2
Preis
2
Preisdifferenzierung
2
Preiswettbewerb
2
Price
2
Price competition
2
Price discrimination
2
Psychology
2
Relationship marketing
2
Signalling
2
Smart TV Service
2
Smartphone
2
USA
2
United States
2
Warranty
2
Access regulation
1
Add-on fees
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Srivastava, Joydeep
2
Chakravarti, Dipankar
1
Kim, Tom Joonhwan
1
Published in...
All
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To partition or not to partition : role of trade-in price on consumer evaluations of purchases involving trade-ins
Kim, Tom Joonhwan
;
Srivastava, Joydeep
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 251-273
Persistent link: https://www.econbiz.de/10013177895
Saved in:
2
Price presentation effects in purchases involving trade-ins
Srivastava, Joydeep
;
Chakravarti, Dipankar
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 910-919
Persistent link: https://www.econbiz.de/10009355017
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->