Australian Research Council DP0881799 IF Wilkinson, RE Marks and LC Young; Discipline of Marketing, The University of … Sydney Business School; The University of Sydney Business School; Australia New Zealand Marketing Academy; School of … Marketing, University of Western Sydney; Discipline of Marketing, The University of Western Australia Business School …

Australian Research Council DP0881799 IF Wilkinson, RE Marks and LC Young; Discipline of Marketing, The University of … Sydney Business School; The University of Sydney Business School; Australia New Zealand Marketing Academy; School of … Marketing, University of Western Sydney; Discipline of Marketing, The University of Western Australia Business School …

marketing. This marketing style is based on the premise that, in today's crowded, noisy and brand saturated marketplace …

significant negative effects on market participation, cost-mitigating innovations—such as group marketing—are also emerging to …

The research study provides an overview of the deployment of marketing by architectural practices in the Western Cape … bans, make marketing an increasingly important competitive tool for architectural service providers in South Africa … still reluctant to engage in marketing activities to promote their firms, remaining largely reactive and preserving a myopic …