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Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for...
Persistent link: https://www.econbiz.de/10009443041
Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …
Persistent link: https://www.econbiz.de/10009475228
Marketing and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …
Persistent link: https://www.econbiz.de/10009455891
relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485
marketing strategies and develop better policies to promote the use of private retail sales portals. This research also provides …
Persistent link: https://www.econbiz.de/10009485722
present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …
Persistent link: https://www.econbiz.de/10010882196
marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …
Persistent link: https://www.econbiz.de/10010923382
A Hagyomány élménye című projekt keretében a Dráva-mentén, a Muravidéken és Zala megyében, a boros gazdák körében lekérdezett kérdőívvel végzett felmérés kiértékelése során kapott eredmények alapján a következő megállapítások tehetők. Az eredmények egyértelmű...
Persistent link: https://www.econbiz.de/10011275415
Fifteen lettuce and bagged salad shippers were interviewed as part of a larger study on changes in produce marketing …
Persistent link: https://www.econbiz.de/10005220808
This compilation of papers for principal papers session PP-03 at the AAEA 1998 Annual Meeting assesses the current status of the organic agriculture industry in the United States. Paper topics address production, market and certification issues faced by the industry, research challenges and...
Persistent link: https://www.econbiz.de/10005330897