Business surveys indicate that fewer than 30% of data warehousing and business intelligence (DW/BI) projects meet the stated goals of the budget, schedule, and quality. Agile methods have been suggested as a possible solution, but because of the large size of the typical DW/BI project, it may be...

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing...