This article describes how in today's hyper-competitive environment, business leaders around the world are using analytics technologies to create business values, and to gain a better understanding of their customer's needs and wants. However, traditional business analytics are undergoing major...

The past few years have seen an explosion in the business use of analytics. Corporations around the world are using analytical tools to gain a better understanding of their customer's needs and wants. Predictive analytics has become an increasingly hot topic in analytics landscape as more...