Köylüoğlu, A. Selçuk; Tosun, Petek; Doğan, Mesut - In: Journal of Social Sciences of Muş Alparslan University 9 (2021) 1, pp. 63-74
The technology-based global competition environment that pushes businesses to constructive transformation in order to ensure customer satisfaction has further increased the importance of marketing capabilities in business strategies. The purpose of the literature review is to summarize the...
