In recent years, cooperative buyer-supplier relationships, fashioned after the Japanese management style, have become popular in industrial markets. While buyers have explicitly benefited (from these relationships) in terms of better end-product performance and lower costs, it is not clear if...

This dissertation attempted to answer two fundamental strategic questions: (1) why do existing firms enter new markets when they do? and (2) how is post entry performance affected by entry timing? Two submarkets of the computer industry, minicomputers and personal computers, formed the empirical...