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The attribute structure of Internet shopping: What is important and what tradeoffs are possible between Internet, retail, and catalog formats?

Keen, Cherie Noel - 1999

The growth of Internet technology and electronic commerce has not been matched by theoretically-guided social science research. Well-developed consumer research is needed to illustrate the nature and possible scope of the Internet retail choice in the marketplace. The primary purpose of this...

Persistent link: https://www.econbiz.de/10009430606

Three essays on retailing

Wang, Yusong - 2002

. Affiliate programs, the fastest growing form of Internet marketing today, are programs in which a firm pays a commission to an …

Persistent link: https://www.econbiz.de/10009438876

The nature of competition in electronic distribution of air travel

Hann, Il-Horn - 2000

This dissertation analyzes specific issues in the distribution of air travel. In three separate chapters, I analyze (1) the nature competition among online travel agents, (2) travel agent commission overrides as an explanation of dispersion in quoted ticket prices and (3) the response of a...

Persistent link: https://www.econbiz.de/10009439130

Improving the accuracy of hotel reservations forecasting: Curves similarity and parameters processes approach

Schwartz, Zvi - 1995

This study examines the accuracy of various time series models in forecasting daily levels of occupancy. A reservation data set of 3 hotels that include over 3450 booking curves is used to test the performance of five models in forecasting occupancy levels up to 99 days in advance. Three...

Persistent link: https://www.econbiz.de/10009430332

Essays on me-too brands

Sinapuelas, Ian Clark - 2007

Essay one examines the strategies of supermarket me-too brands. Current research in marketing focuses mainly on the … entry and brand equity literatures, this research examines the effectiveness of different marketing strategies used by me …

Persistent link: https://www.econbiz.de/10009430380

Firm strategies in international markets: The case of international entry into the United States wine industry

Solana Rosillo, Juan B - 1997

distributors with market power, in addition to cost effects. Therefore, an entry mode with higher fixed cost (opening a marketing …, entering by a marketing subsidiary instead of exporting directly, rapidly increased their market share. For the case of wine … imports to the US, country of origin does not determine firm-level performance. Entry mode and marketing strategy in the …

Persistent link: https://www.econbiz.de/10009430527

Essays on the effects of information technology and the Internet on business environments

Ozcelik, Yasin - 2005

In this thesis, we investigate the effects of Information Technology (IT) and the Internet on business environments from three perspectives: the catalyst function of IT and the Internet in developing new business models, the enabler role of these technologies for emerging digital marketplaces,...

Persistent link: https://www.econbiz.de/10009430672

Personal selling: The relationship between selling ability and sales performance

Zhong, Xiang Yuan - 2001

This study attempted to assess a very basic yet still unresolved relationship between personal sales representatives and sales effectiveness. Using the arena of pharmaceutical sales this study asks the essential question, are personal sales representatives effective in increasing sales? What is...

Persistent link: https://www.econbiz.de/10009430796

Customer satisfaction, customer retention, and customer partnerships

Kumar, Piyush - 1996

The purpose of this dissertation is to further our understanding of the impact of a variety of customer retention strategies on customers' satisfaction as well as repeat purchase behavior as well as on the profitability of retention-oriented business service firms. The dissertation consists of...

Persistent link: https://www.econbiz.de/10009430864