Gilinsky, Armand <Jr.>; Forbes, Sharon L.; Reed, Marlene M. - In: Wine Economics and Policy 5 (2016) 1, pp. 60-67
This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and … disciplines. First we examine the market for wine business cases, and we then provide a step-by-step guide to the development of … cases specifically targeted for wine business education. …
