Akter, Shahriar (ed.); Wamba, Samuel Fosso (ed.) - 2023
This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and … commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, information … directions for further research using descriptive, diagnostic, predictive, and prescriptive analytics. With contributions from …