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Industrial marketing management : the international journal for industrial and high-tech firms
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Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
Slater, Stanley F.
;
Hult, G. Tomas M.
;
Olson, Eric M.
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 551-559
Persistent link: https://www.econbiz.de/10003983983
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