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From Patañjali to the "Gospel of Sweat" : yoga’s remarkable transformation from a sacred movement into a thriving global market
Munir, Kamal; Ansari, Shahzad Shaz; Brown, Deborah - In: Administrative science quarterly : ASQ 66 (2021) 3, pp. 854-899
Persistent link: https://www.econbiz.de/10012608471