Importing the modern beer industry into Egypt -- A star rises: Stella and the Egyptian beer industry, 1920-1940 -- Crowning the pyramid: the Egyptian beer industry's "mature" period, 1940-1952 -- Stella is always delicious: selling beer in the time of Nasser, 1952-1958 -- A Pan-Arab brew: Stella...

Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small...