Enterprise application software vendors seek to re-produce the success story of consumer mobile apps in their domain … software applications do not meet those expectations and are not ready for the "App Store Model". Therefore, IT departments are … if enterprise software was more flexible and consumer-like - in other words, if enterprise software was app …

The modern industrial firm increasingly relies on software to support its competitive position. However, the uncertain … and dynamic nature of today's global marketplace dictates that this software be continually evolved and adapted, to meet … new business challenges. This ability – to rapidly update, improve, remove, replace, and reimagine the software …