Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic...

Purpose: Business analytics, a buzzword of the recent decade, has been applied by thousands of enterprises to help generate more values and enhance their business performance. However, many aspects of business analytics remain unclear. This study clarifies the definition of business analytics...