Baines, Tim; Bigdeli, Ali Ziaee; Kapoor, Kawaljeet Kaur - 2024
SUMMARY -- PREFACE -- Chapter 1: Introduction -- PART I: WHAT IS SERVITIZATION AND WHAT ARE ADVANCED SERVICES … -- Chapter 2: Servitization, advanced services, and outcomes -- Chapter 3: Capturing value for advanced services -- Chapter 4 …: Organising to deliver advanced services -- PART II: WHY SERVITIZATION AND ADVANCED SERVICES ARE IMPORTANT -- Chapter 5: Broad …