Innovating service-oriented business models in industrial business-to-business (B2B) contexts presents a complex and risky endeavor. Recently, System Dynamics (SD) modelling and simulation has been suggested as a tool for prototyping and experimentation in business model innovation (BMI)....

Purpose. This study reports on a master-level university course that teaches sustainability by conveying factual and methodological knowledge in terms of business model development. Design/methodology/approach. We designed the course based on several years of experience and knowledge obtained...