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Grasping the business value of online communities

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Grasping the business value of online communities

Iskoujina, Zilia; Ciesielska, Malgorzata; Roberts, Joanne; … - In: Journal of Organizational Change Management 30 (2017) 3, pp. 396-416

Purpose The purpose of this paper is to investigate the definitions, dimensions, and classifications of online communities together with their potential to produce value for business. Those value options are then discussed in the context of empirical vignettes showing examples of business models...

Persistent link: https://www.econbiz.de/10014891882