Abstract IntroductionIt is argued that an expanded Social Power theory in conjunction with the extended Marketing Mix can be used to map out a network of actors engaged in various aspects of marketing within and between organisations. Research QuestionsHow does this framework capture key...

E-Business Management: A Primer -- E-Business and Beyond -- The Neo-Intermediation -- Driving Forces for M-Commerce Success -- e-Business Management Models: Services Perspective from the Revere Group -- Focus on Consumers: P&G’s e-Commerce Strategy -- Global Non-Production Procurement at...