How do firms' partnering strategies impact the size of their partner-based retail networks? We draw on agency theory to address this question in the context of franchising. Our econometric analyses, (based on nine years of longitudinal balanced panel data), include assessment of data...

This article introduces network analysis as a supplement to current research on the process of negotiations. We briefly review the literature on negotiations involving third parties, and argue that to understand fully the dynamics of dispute resolution, it is important to examine processes in...

In this paper, we consider properties of interactive marketing and how network methods might be useful diagnostic tools of such interactive systems. Four content properties of interactive marketing are defined: technology, intrinsic motivation, the use of the resultant interactive marketing...