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International marketing ; Vol. III
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Global strategy implementation at the business unit level : operational capabilities and administrative mechanisms
Roth, Kendall
;
Schweiger, David M.
;
Morrison, Allen J.
-
2010
Persistent link: https://www.econbiz.de/10003888664
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Global strategy implementation at the business unit level : operational capabilities and administrative mechanisms
Roth, Kendall
;
Schweiger, David M.
;
Morrison, Allen J.
-
2006
Persistent link: https://www.econbiz.de/10003410920
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