Purpose – This paper aims to analyse the influence of environmental proactivity on cost and differentiation competitive advantages, and to explore the double relationship between environmental proactivity and business performance. Design/methodology/approach – The population consists of all...

Purpose – The aim of the paper is to study the reasons for the adoption and certification of quality systems and the subsequent impacts on performance. Design/methodology/approach – The methodology selected is a study based on the perceptions of two hotel managers in Spain. Findings – On...