González‐Benito, Óscar; González‐Benito, Javier; … - In: European Journal of Marketing 43 (2009) 3/4, pp. 500-522
Purpose – This article aims to offer empirical evidence pertaining to the relationship among entrepreneurship, market orientation and business performance within the context of disadvantaged socio‐economic regions of the European Union. Design/methodology/approach – Two groups of...