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Business process management
Dienstleistung
19
Marketing
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Beziehungsmarketing
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8
Dienstleistungsqualität
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Dienstleistungssektor
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Brand
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Brand image
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Business start-up
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Customer defection
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Bitner, Mary Jo
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Journal of the Academy of Marketing Science
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Reaching the breaking point : a dynamic process theory of business-to-business customer defection
Hollmann, Thomas
;
Jarvis, Cheryl Burke
;
Bitner, Mary Jo
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10010504684
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