Baker, William E.; Sinkula, James M. - In: Journal of small business management : JSBM ; a joint … 47 (2009) 4, pp. 443-464
Market orientation (MO) and entrepreneurial orientation (EO) are correlated, but distinct construct. MO reflects the degree to which firms' strategic market planning is driven by customer and competitor intelligence. Entrepreneurial orientation reflects the degree to which firms' growth...
