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Background: According to the lead user theory, lead users at the front of a market, benefiting significantly from new products, usually have more innovation intension than general users. However, little research depicts the entrepreneurship motivations that drive innovators to become...
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In recent years, the concept of open innovation has garnered interest among companies due to its potential for generating new models and practices. This study aimed to explore the potential of open innovation for co-creation in entrepreneurship. To achieve this, a systematic literature review...
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