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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Soyer, Emre; Pauwels, Koen; Seggie, Steven H. - In: Marketing in a digital world, (pp. 63-83). 2019
Persistent link: https://www.econbiz.de/10012123418
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Mapping the wave of industry digitalization by co-word analysis : an exploration of four disruptive industries
Bzhalava, Levan; Hassan, Sohaib Shahzad; Kaivo-oja, Jari; … - In: International journal of innovation and technology … 19 (2022) 2, pp. 1-22
Persistent link: https://www.econbiz.de/10013264531
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Early validation of high-tech startups by using (big) data
Ahmed, Saad; Kjørstad, Marianne; Muller, Gerrit; … - In: International journal of innovation management : IJIM 27 (2023) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10014500610
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Innovation patterns of big data technology in large companies and start-ups : an empirical analysis
Kwon, Ohsung; Lim, Sangmin; Lee, Duk Hee - In: Technology analysis & strategic management 33 (2021) 9, pp. 1052-1067
Persistent link: https://www.econbiz.de/10012609339
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Big data and start-up performance
Rodepeter, Elisa; Gschnaidtner, Christoph; Hottenrott, Hanna - 2023
Big Data (BD) is becoming widely available and manageable. This raises the question of whether Big Data Analytics (BDA) in companies leads to better decision-making andhence performance. Based on a large, representative set of start-ups in Germany, we study the adoption of BDA among small and...
Persistent link: https://www.econbiz.de/10014472027
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Scientometric evaluation and visual analytics of the scientific literature production on entrepreneurship, small business ventures, and innovation
Akpan, Ikpe Justice - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 717-745
Persistent link: https://www.econbiz.de/10012623263
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Capturing value from big data - a taxonomy of data-driven business models used by start-up firms
Hartmann, Philipp Max; Zaki, Mohamed; Feldmann, Niels; … - In: International journal of operations & production … 36 (2016) 10, pp. 1382-1406
Persistent link: https://www.econbiz.de/10011551503
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New(s) data for entrepreneurship research? : an innovative approach to use Big Data on media coverage
Bloh, Johannes von; Brökel, Tom; Özgun, Burcu; … - In: Small business economics : an international journal 55 (2020) 3, pp. 673-694
Persistent link: https://www.econbiz.de/10012304639
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Measuring dynamic capabilities in new ventures : exploring strategic change in US green goods manufacturing using website data
Arora, Sanjay K.; Li, Yin; Youtie, Jan; Shapira, Philip - In: The journal of technology transfer 45 (2020) 5, pp. 1451-1480
Persistent link: https://www.econbiz.de/10012300706
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A conceptual framework for the adoption of big data analytics by e-commerce startups : a case-based approach
Behl, Abhishek; Dutta, Pankaj; Lessmann, Stefan; … - In: Information systems and e-business management : ISeB 17 (2019) 2/4, pp. 285-318
Persistent link: https://www.econbiz.de/10012139415