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~subject:"Business-to-business marketing"
~type_genre:"Case study"
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Economies et sociétés ; 45,4
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Field guide to case study research in business-to-business marketing and purchasing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Using case-based research for agent-based modelling
Purchase, Sharon
;
Denize, Sara
;
Olaru, Doina
- In:
Field guide to case study research in …
,
(pp. 271-288)
.
2014
Persistent link: https://www.econbiz.de/10011413838
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2
Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Nowack, Christian
-
2016
Persistent link: https://www.econbiz.de/10011517862
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3
Le renouveau du business model par l'écosystème d'affaires : le cas d'un réseau mondial de distribution en milieu B-to-B
Bueno Merino, Pascale
;
Grandval, Samuel
-
2011
Persistent link: https://www.econbiz.de/10009580275
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4
Innovation
in a high technology B2B context : exploring supply networks, processes and management
Möhring, Monika Maria
-
2014
Persistent link: https://www.econbiz.de/10010354327
Saved in:
5
Marketing capabilities and
innovation
-based strategies for environmental sustainability : an exploratory investigation of B2B firms
Mariadoss, Babu John
;
Tansuhaj, Patriya Silpakit
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1305-1318
Persistent link: https://www.econbiz.de/10009410657
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