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~subject:"Business-to-business marketing"
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Business-to-business marketing
Beschaffung
18
Lieferantenmanagement
18
Supplier relationship management
18
Lieferkette
17
Procurement
17
Supply chain
17
Purchasing
10
Bibliometrics
8
Bibliometrie
8
Business services
8
Organisatorischer Wandel
7
Organizational change
7
Strategic management
7
Strategisches Management
7
USA
6
United States
6
Unternehmensdienstleistung
6
B-to-B-Marketing
5
Schweden
5
Consumer behaviour
4
Konsumentenverhalten
4
Outsourcing
4
Services
4
Buyer-supplier relationships
3
Dienstleistungssektor
3
Netzwerk
3
New product development
3
Produktentwicklung
3
Purchasing and supply management
3
Service industry
3
Sweden
3
Business network
2
Business process management
2
Buyer‐seller relationships
2
Case study
2
Contract
2
Contract theory
2
Dienstleistung
2
Eisenunternehmung
2
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1
Collection of articles of several authors
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1
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English
5
Author
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Wynstra, Finn
3
Axelsson, Björn
2
Echtelt, Ferrie E. A. van
2
Weele, Arjan J. van
2
Anderson, James C.
1
Andersson, Per
1
Duysters, Geert
1
Hultman, Jens
1
Rosenqvist, Christopher
1
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ERIM report series research in management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
5
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1
Towards a typology of transparency for marketing management research
Hultman, Jens
;
Axelsson, Björn
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 627-635
Persistent link: https://www.econbiz.de/10003483591
Saved in:
2
Organizing marketing and sales : mastering contemporary B2B challenges
Andersson, Per
(
ed.
);
Axelsson, Björn
(
ed.
); …
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011818320
Saved in:
3
Strategic and operational management of supplier involvement in new product development : a contingency perspective
Echtelt, Ferrie E. A. van
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003649311
Saved in:
4
Managing supplier involvement in new product development : a multiple-case study
Echtelt, Ferrie E. A. van
;
Wynstra, Finn
;
Weele, Arjan …
-
2006
Persistent link: https://www.econbiz.de/10003381337
Saved in:
5
Purchasing higher-value, higher-price offerings in business markets
Anderson, James C.
;
Wynstra, Finn
- In:
Journal of business-to-business marketing
17
(
2010
)
1
,
pp. 29-61
Persistent link: https://www.econbiz.de/10003964409
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