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~subject:"Business-to-business marketing"
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Business-to-business marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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ECONIS (ZBW)
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An investigation into the role of IT integration, relationship predictability and routinization in interfirm relationships : from the structuration perspective
Lee, Ruby P.
;
Johnson, Jean L.
;
Tang, Xinlin
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 368-377
Persistent link: https://www.econbiz.de/10009544726
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The role of firm's strategic orientation dimensions in determining market orientation
Johnson, Jean L.
;
Martin, Kelly D.
;
Saini, Amit
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 715-724
Persistent link: https://www.econbiz.de/10009583009
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3
The social buyer : a framework for the dynamic role of social media in organizational buying
Gustafson, Brandon M.
;
Pomirleanu, Nadia
;
Mariadoss, …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 806-814
Persistent link: https://www.econbiz.de/10012494179
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