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~subject:"Business-to-business marketing"
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Business-to-business marketing
Consumer behaviour
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
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ECONIS (ZBW)
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Dimensions and outcomes of B2B relational exchange : a meta-analysis
Rajamma, Rajasree K.
;
Zolfagharian, Mohammad Ali
; …
- In:
The journal of business & industrial marketing
26
(
2011
)
2
,
pp. 104-114
Persistent link: https://www.econbiz.de/10009009730
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2
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
3
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
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