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~subject:"Business-to-business marketing"
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Business-to-business marketing
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Borgh, Michel van der
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Nijssen, E. J.
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Xu, Juan
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Lam, Son K.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Identifying, analyzing, and finding solutions to the sales lead black hole : a design science approach
Borgh, Michel van der
;
Xu, Juan
;
Sikkenk, Marin
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 136-151
Persistent link: https://www.econbiz.de/10012285344
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2
Are conservative approaches to new product selling a blessing in disguise?
Borgh, Michel van der
;
Schepers, Jeroen
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 857-878
Persistent link: https://www.econbiz.de/10011924773
Saved in:
3
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
4
Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Nijssen, E. J.
;
Borgh, Michel van der
;
Totzek, Dirk
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 60-71
Persistent link: https://www.econbiz.de/10013494036
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