Narrow search
Showing 1 - 7 of 7
Cover Image
Drivers of B2B brand strength : insights from an international study across industries
Lennartz, Eric M.; Fischer, Marc; Krafft, Manfred; … - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 114-137
Persistent link: https://www.econbiz.de/10010471712
Cover Image
Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im Business-to-Business-Kontext
Fredebeul-Krein, Tobias; Krafft, Manfred - In: Führung von Vertriebsorganisationen : Strategie - …, (pp. 189-207). 2013
Persistent link: https://www.econbiz.de/10010209816
Cover Image
Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im Business-to-Business-Kontext
Fredebeul-Krein, Tobias; Krafft, Manfred - In: Führung von Vertriebsorganisationen : Strategie - …, (pp. 317-336). 2020
Persistent link: https://www.econbiz.de/10012254011
Cover Image
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay; Sesé, F. Javier; Krafft, Manfred - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Cover Image
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay; Koetterheinrich, Kim; Bijmolt, … - In: Industrial marketing management : the international … 104 (2022), pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Cover Image
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria; Krafft, Manfred; Storbacka, Kaj - In: Industrial marketing management : the international … 117 (2024), pp. 42-65
Persistent link: https://www.econbiz.de/10014531452