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~subject:"Business-to-business marketing"
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Business-to-business marketing
Consumer behaviour
62
Konsumentenverhalten
62
Dienstleistungsqualität
21
Service quality
21
Customer satisfaction
20
Kundenzufriedenheit
20
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
14
Relationship marketing
14
Brand image
12
Markenimage
12
Brand management
11
Markenführung
11
USA
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United States
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B-to-B-Marketing
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Cross-cultural management
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India
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Indien
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Innovation
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Interkulturelles Management
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Cultural identity
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Firm performance
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Kulturelle Identität
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Personality psychology
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Persönlichkeitspsychologie
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Unternehmenserfolg
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Advertising effects
7
China
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Customer service
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Emerging economies
7
Kundenservice
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Preismanagement
7
Pricing strategy
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Schwellenländer
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Werbewirkung
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Sharma, Piyush
9
Malik, Ashish
3
Kingshott, Russel
2
Kingshott, Russel P. J.
2
Nguyen Tuyet-Mai
2
Barnes, Bradley R.
1
Cheng, Louis T. W.
1
Chung, Henry F. L.
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Ho, Angus
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Hosie, Peter J.
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Lee, Liane W. Y.
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Leung, Tak Yan
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Mahadevan, Jasmin
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Ng, Allen C. C.
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Shen, Jianfu
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Sima, Herbert
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Wong, David
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Zhan, Wu
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Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of services marketing
1
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ECONIS (ZBW)
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Exploring customers' zone of tolerance for B2B professional service quality
Ho, Angus
;
Sharma, Piyush
;
Hosie, Peter J.
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 380-392
Persistent link: https://www.econbiz.de/10011387806
Saved in:
2
The impact of relational versus technological resources on e-loyalty : a comparative study between local, national and foreign branded banks
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 48-58
Persistent link: https://www.econbiz.de/10011887283
Saved in:
3
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
4
Masking, claiming and preventing innovation in cross-border B2B relationships : neo-colonial frameworks of power in global IT industry
Malik, Ashish
;
Mahadevan, Jasmin
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 327-339
Persistent link: https://www.econbiz.de/10012581610
Saved in:
5
Exploring the dark side of third-party certification effect in B2B relationships : a professional financial services perspective
Cheng, Louis T. W.
;
Sharma, Piyush
;
Shen, Jianfu
;
Ng, …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 123-136
Persistent link: https://www.econbiz.de/10012494391
Saved in:
6
The impact of psychological contract breaches within east-west buyer-supplier relationships
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Sima, Herbert
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 220-231
Persistent link: https://www.econbiz.de/10012290048
Saved in:
7
Dark side of business-to-business (B2B) relationships
Sharma, Piyush
;
Kingshott, Russel
;
Leung, Tak Yan
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1186-1195
Persistent link: https://www.econbiz.de/10013185089
Saved in:
8
Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.
;
Sharma, Piyush
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
Saved in:
9
How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension
Zheng, Leven J.
;
Zhang, Yameng
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1451-1462
Persistent link: https://www.econbiz.de/10013194384
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