Purpose – The present paper proposes simultaneous research into the effects of co‐operation with buyers and suppliers on company performance, and how both types of co‐operation interact in one specific industry. Design/methodology/approach – The paper conducts an analysis of a sample of...

Purpose – The purpose of this paper is to present an empirical study of supply chain flexibility, asking: what specific inter‐firm practices are used to achieve increased flexibility in buyer‐supplier pairs and in the wider supply chain or network, and how do these practices and effects...