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Buyer behavior
Consumer behaviour
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Beziehungsmarketing
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Relationship marketing
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B-to-B-Marketing
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Business-to-business marketing
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Internet marketing
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Lieferantenmanagement
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Online-Marketing
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Supplier relationship management
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Viral marketing
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Virales Marketing
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E-commerce
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Electronic Commerce
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Experiment
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Kundenbindungsprogramm
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Loyalty program
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Online retailing
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Online-Handel
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Social Web
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Social web
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"History doesn't repeat itself, but it often rhymes." Anonymous (1970)
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Advertising
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Advertising effects
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Alkoholfreies Getränk
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Attitudes
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Balanced Scorecard
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Balanced scorecard
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Beschaffung
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Beschwerdemanagement
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Brand
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Brand management
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Business process management
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Business-to-business decision-makingBuying process
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Business-to-business marketing and purchasing
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Communication
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Complaint management
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Narus, James A.
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Ritz, Wendy
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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From transactions to journeys and beyond : the evolution of B2B buying process modeling
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012146631
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