Chandra, Yanto; Shang, Liang - In: Qualitative Market Research: An International Journal 20 (2017) 1, pp. 90-112
Purpose Qualitative research suffers from “contestation” and a lack of “boilerplate” problems to assessing and presenting qualitative data, which have hampered its development and the broader acceptance of qualitative research. This paper aims to address this gap by marrying the...
