Park, Hyun-Soo; Auh, Seigyoung; Maher, Amro A.; … - In: Journal of Business Research 65 (2012) 11, pp. 1576-1582
Consensus exists in the academic and business communities regarding the growing challenges in the status of the marketing department within the organization. Practitioners and academics suggest that the department does not get enough acknowledgements from the upper echelon due to its lack of...