It is a fact that the Republic of Croatia, due to objective as well as subjective reasons, has a permanently lower rate of development compared to the countries that lead the global economy. Therefore it would be beneficial to conduct a research to determine a current level of acceptance of...

Survival of business entities in conditions defined by the information society depends on successful e-commerce. Success of the modern e-commerce is based on relationship marketing, i.e. CRM. Accordingly, the transition from the classic into e-commerce implies, among other, selection of an...