The relation between company longevity and its performance is undeniable; however the relationship between sustainability and performance remains the subject of multiple studies which seem to confirm a positive link. But what type of relationship exists between a firm’s longevity and...

We study the link between the sustainable and social activities of a firm (known as Corporate Social Responsibility CSR) and its financial performance. We first review and analyze the existing research on the topic, followed by a qualitative study of this relationship consisting of interviews of...

Our paper aims at analyzing the case of a large Moroccan company: OCP (Office Cherifien des Phosphates). First, we present some definitions of CSR seen in a systemic perspective. We will explain the Moroccan context to determine the opportunities of CSR’s development in Morocco. The second...