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Strategic management : competitiveness and globalization ; [concepts and cases]
Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E. - 2005 - 6. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10001833053
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001855752
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Strategic management : building and sustaining competitive advantage
Pitts, Robert A.; Lei, David - 2003 - 3. ed
Persistent link: https://www.econbiz.de/10001665272
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Economics of strategy
Besanko, David (contributor) - 2007 - 4. ed.
Persistent link: https://www.econbiz.de/10003292029
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Strategic management : formulation, implementation, and control
Pearce, John A.; Robinson, Richard B. - 2007 - 10. ed.
Persistent link: https://www.econbiz.de/10003053128
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Basic marketing : a marketing strategy planning approach
Perreault, William D. - 2011 - 18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
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Implanting strategic management
Ansoff, Harry Igor - 1984
Persistent link: https://www.econbiz.de/10009491091
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Microeconomic theory : basic principles and extensions
Nicholson, Walter - 1985 - 3. ed.
Persistent link: https://www.econbiz.de/10000083128
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Makroökonomik
Gordon, Robert J. - 1989 - 4. Aufl.
Persistent link: https://www.econbiz.de/10000083505
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Microeconomics
Ekelund, Robert B.; Tollison, Robert D. - 1994 - 4. ed
Persistent link: https://www.econbiz.de/10000901760